One effective way to make your content more visible with search engines is keyword density. Let's imagine you're writing a blog post about how to wax a car in 30 minutes. You might write the title: "Waxing your car in less than 30 minutes: Here's how." This way, the most important words, waxing and car, appear at the beginning of the title. Your first sentence might be, "Waxing your car can be a time-consuming chore, but here's how to get it done fast." This reinforces your keywords. Repeating them again will enhance your keyword density and ensure your post ranks high in searches for those keywords.
Be consistent with word choices to maintain keyword density. Let's imagine you have a page on your site devoted to antique Ford Thunderbird cars. Naturally, you'll want Thunderbird to appear several times on the page to rank high in search results for that keyword. So you'll want to keep using the word Thunderbird instead of slang or nicknames. The sentence "The 1969 'Bird was a stylish car" would dilute your keyword density.
Although keyword density makes it easier for your target audience to find you, don't overdo it. If you artificially jam the same keyword several times in each sentence, search engines will detect this and penalize you for "keyword stuffing."
Another way to get penalized with search engines is by participating in so-called "link farms." These are sites that trade or sell Web links, but it seldom works. The only links that will truly boost your site are from high-ranking sites with content similar to yours. So forget about buying links to boost your SEO. Simply produce good content for your audience, and the links and traffic will come naturally.
You've probably seen advertisements for consultants who promise to make your site No. 1 in the search engines within 30 days. Don't waste your money. Chances are, anyone who makes such promises is incompetent, a charlatan, or both.
Your most important links will be from sites in your niche. Links from crowded social sites like MySpace or discussion boards won't strengthen your site's rankings much, says Dave Taylor, author of _Growing Your Business with Google. _ "Theoretically all links are good, but I don't believe that links from jungles like MySpace are going to give you any real boost," Taylor says. "Those sites that are easy to get links from just aren't going to have the value of, say, a link from the home page of Stanford.edu or Wiley.com."
Google provides an excellent tutorial for optimizing your Web site:
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