Many factors influencing how much juice your Web site has are outside your immediate control. For example, if your domain is new--registered within the previous year--it will get short shrift in search results. Some experts call this the Google sandbox effect, meaning that new Web sites are given a probationary period.
Why would Google penalize new blogs and Web sites? Isn't a new blogger or Webmaster just as capable of producing valuable content? The answer is, newcomers are penalized to help the search engines deal with spam Web sites, a growing problem. Fly-by-night companies build spam sites using stolen content or machine-generated lists of keywords. The spammers sprinkle their sites with Google advertising and make a bit of money, at least until Google wises up and cuts off its ads. To limit their costs, the spammers register their domain for the minimum, one year--they don't want to pay in advance for a site they'll be abandoning soon. Google limits the traffic it sends to new sites to avoid helping these spammers make even more money.
How can you turn this to your advantage? By letting Google and the other search engines know your site isn't spam. Extend your domain registration several years into the future, instead of paying the one-year minimum. By paying your domain registration fees nine years in advance, you'll spend about $90 instead of the minimum $9 for one year. But the $90 investment can provide a big return. Bloggers and Webmasters report huge increases in search-engine traffic just weeks after extending their domain registration for multiple years, according to anecdotal reports.