Benefits, not features. # For nonfiction, briefly describe the benefits--what problems does it solve? Explain how your book differs from competing titles. If you've received a truly impressive blurb or endorsement, include it.

White space. # Break up your text. Separate paragraphs with blank lines, inserting some white space between the gray blocks of text. Readers are more likely to read your excerpt if they can scan chunks of text.

All together now. # If your excerpt is accompanied by more than one image, assemble everything in a layout file in PDF or HTML format. This prevents the blogger or Webmaster from losing a piece of your excerpt.

Don't send your excerpt as an e-mail attachment. Most people are apprehensive of receiving files from unfamiliar people. Instead, post the document on a dedicated page on your domain, and provide the link. Then your hosts can copy the document or link to it. After you've posted the file on your domain, don't delete it, because some blogs will link to your page instead of keeping the material on their site. The excerpt on your domain may get traffic for years to come.

To see an example of an excerpt, see:

#www.PatronSaintPr.com/ samples/mclaren/#