Mystery# #www.Hackoff.com.# Tom Evslin, a former executive with Microsoft and AT&T, started this blog to serialize his first book, hackoff.com: An Historic Murder Mystery Set in the Internet Bubble and Rubble. Each passage from the book was published on the blog as Evslin wrote it, automatically building an audience for the book. He self-published the story in 2006 as a 642-page hardcover, supporting it with a book tour and Amazon Connect blog, where he publicized each tour appearance.

Evslin also has the entire text of the book posted for free viewing on his site in the format of a blook, a term combining book and blog. To aid readability, blooks are presented in chronological order, as opposed to a blog, which presents material in reverse chronological order--most recent on top. While Evslin's blook is designed to be read online, other authors have used the term blook to describe printed books composed mainly of blog posts.

You can read Evslin's book on the site or subscribe to daily episodes delivered via e-mail or an RSS feed. You can also listen to free audio podcasts of him reading each section.

Evslin also publishes a popular technology blog, Fractals of Change, # http://blog.tomevslin.com#, which helps funnel traffic to his book blog.