Plug Your Book!

Unknown

www.FonerBooks.com/ cornered.htm. # Morris Rosenthal got started in self-publishing in the 1990s by posting some ideas for a computer book on his Web site. Word spread quickly, and by simply answering one question from a reader each day, Rosenthal attracted a big following and sales of his book took off. That led to this blog and a related book about self-publishing, _ Print-On-Demand Book Publishing_.

www.JWikert.typepad.com.# Joe Wikert is executive publisher in the professional/trade division of John Wiley & Sons. His Publishing 2020 blog provides daily commentary on new-media issues, and dispenses the kind of advice that's hard to find, such as how big an advance authors can expect, whether you need an agent, and how to know who the good ones are.

Blogs into blooks

It's getting more common for authors to blog their book as they write it, or condense the contents of a blog into a book, or blook. # www.Blogbasedbooks.com# and #www.Blurb.com# offer free software like BookSmart, which automatically converts a blog or MySpace site into a book by deleting the hyperlinks, time-stamps and other Web formatting. But the prices aren't competitive with regular offset or on-demand book printing; Blurb charges $29.99 for a 40-page hardcover. Mostly these services attract vanity projects, where authors are willing to pay a premium to avoid the tasks of book layout and design.

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