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Search engine optimization

The beauty of publishing a blog is that it naturally optimizes your content for indexing by search engines. A blog makes you highly visible, without your having to think too much about technique. Even so, it helps to know some basics of search engine optimization (SEO) to enhance your site's ability to draw new visitors.

The leading search engines are Google, Yahoo, and MSN.com. If your site doesn't already appear in search results, request that your site be added. To request indexing by the search engines, go to:

Google: #http://Google.com/ addurl.html#

MSN: #http://Search.MSN.com/ docs/submit.aspx#

Yahoo: #http://Search.Yahoo. com/info/submit.html#

Another way to get your site included in the search engines is to have at least one incoming link from another site that's already been indexed by search engines. The next time Google and other search engines crawl the other site, they'll follow the link to yours.

The essential ingredients for a high-ranking site change periodically. Many bloggers and Webmasters waste time and money chasing the "perfect" formula for getting to the top of search results, and then must start over when Google changes the way it evaluates Web pages. Rather than spending lots of time trying to game the system, you can better spend your time adding valuable content to your site.

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