Here's a sample script for pitching your blog tour:
SUBJECT: Author [NAME] as guest on [BLOG NAME]
Dear [BLOGGER NAME]
I'm a regular reader of your blog, and believe it's one of the best sites about [TOPIC]. I'm writing to see if you would consider having me as a guest on your blog on Monday, May 9, to discuss my book [TITLE].
I believe my book is of particular interest to your readership. [REASONS, BRIEFLY]
I'm hoping to have a dialog with your readers. If you approve, I'll take a day on your blog, make an opening statement, and respond to comments as long as they keep coming.
I hope you'll give this a try. I've prepared an HTML document with a short excerpt from the book and its cover art. You can view the document here at my site: http://www.example.com. You're free to reproduce this document on your site or provide links.
I'd also like to send a complimentary review copy of the book, just let me know where to mail it.
Thanks for your consideration,
[SIGNATURE]
[POSTAL ADDRESS]
[PHONE NUMBER]
Not every blogger will accept your pitch, and you shouldn't take the rejections personally--an acceptance rate of 25 percent is a good target. Some sites simply don't use book excerpts. Often blogs run by newspapers or magazines don't use third-party content except in sections labeled "opinion" or "to the editor."
As realistically as possible, pitch yourself as a potential long-term partner, not a drive-by opportunist. Successful blog tours will prompt return invitations and can launch a mutually beneficial relationship.