Now your excerpt is ready and you've compiled a list of blogs for your tour. It's time to pitch your tour to the host bloggers. Contact each blogger individually by e-mail, explaining why your book is of interest. Provide two or three compelling reasons why your tour will be thought-provoking and entertaining for this blog's audience.
Start with your top prospects and work your way down as time permits. Contact bloggers directly; don't simply leave a comment on their blog and hope they notice it. Most blogs have a mechanism for contacting the blogger through an e-mail address or contact form.
Sometimes the more popular a blogger is, the harder it is to get their attention. If you can't find contact information, look at the bottom of the home page, where you may see instructions for contacting the "Webmaster." Sometimes an "advertise with us" link is the most reliable way of reaching a decision-maker.
Tailor your pitch for each blogger, addressing them by name, otherwise your message can be mistaken for spam. Offer a complimentary review copy of your book. Provide your complete contact information including phone number, which also differentiates your message from spam. The subject line of your e-mail must be specific; a generic "Please read this" often is deleted unread.
The excerpt includes everything the blogger needs to decide whether to approve your tour appearance. If approved, a copy of the excerpt can be posted at the host blog to promote your appearance in the days preceding the tour. Schedule no more than three to five blogs per week, which should keep you busy.