PayPal has been a popular tool among Internet merchants for years, but in 2006 Google launched its own payment service, Google Checkout.
Checkout has the potential for revolutionizing sales of books and other items over the Internet, since purchases can be made from any participating vendor using a single Google login. Google Checkout payments are fairly easy to add to any Web site or blog, using cut-and-paste code. Google Checkout also works with Google's search advertising program, AdWords, giving advertisers an easy solution for attracting customers and processing the resulting sales.
Google Checkout could also undermine one of Amazon's key advantages--checkout convenience. For more information, see:
#www.Checkout.Google.com#