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Catalog accuracy

Like Woody Allen once remarked about life, 80 percent of book sales success is "just showing up." The more information potential buyers know about your book, the more likely they are to buy it. Your book's detail page on Amazon is where readers make their buying decision. The address is:

#www.Amazon.com/gp/product/ISBN#

Replace the above letters ISBN with your book's ISBN digits.

Ensure your book's cover art is displayed on your book's Amazon product page. Despite the popular saying to the contrary, people do judge a book by its cover. It's amazing how many books on Amazon lack a cover image, something easily corrected by the publisher. Perception is everything: Shoppers who notice a missing cover image might assume the book isn't available. In a study of 20,000 titles where a missing cover image was replaced, sales rose an average of 60 percent, according to BarnesAndNoble.com.

Ensure your title's bibliographic data is displayed properly on Amazon at least once a week, including title, description, editorial reviews, format, number of pages, and other basic data. Most book sales occur on Amazon after a customer searches for keywords related to a book, so if any of this information isn't displayed correctly, readers can't find your book.

The fastest method for correcting a listing is to use the catalog update form on Amazon's site. At the bottom of the book's detail page, find the blue suggestion box labeled #Feedback#, and click Update product info. Here you can submit corrections using Amazon's Catalog Update Form for these elements:

Title

Author

Publisher

Binding

Number of pages

Publication date

Edition

Volume

Format

Language

Add or change descriptive content to your book's detail page here:

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