If your book about wine was featured here, you'd undoubtedly get extra book sales from visitors who noticed the link to your book on Amazon. Likewise, the owner of this Web site would be pleased to feature your book here because he or she would be raking in more affiliate commissions on sales of your book. So don't sit back and hope that the site owner discovers your book and adds it to the Bookshelf page--suggest it yourself. Point out that your book fits perfectly with the content of the site and will generate strong affiliate revenue based on its Amazon Sales Rank.
How can you find sites like this to feature your book? As an example, we'll use our imaginary title How to Grow Organic Strawberries:
Go to Google's "Advanced Search" page, #www.Google.com/advanced[underscore]search#.
In the box labeled #with all of the words#, enter this text, including the quotation marks: "In association with Amazon.com", bookstore, strawberries.
Scroll down to the section labeled #Domain,# and change the pull-down window from #only# to #don't#. In the blank on the right, enter #Amazon.com#.
Click the gray button on the top right, "Google Search."
The results will include Amazon affiliate sites with content pertaining to our book keyword "strawberries."
We might be able to find more relevant sites by tweaking our search. Instead of using only the keyword "strawberries," we'll try these combinations:
Organic strawberries
Growing strawberries
Strawberry growing
Organic gardening
Healthy food
Some of the sites Google returns may not be book affiliate sites, or might be inappropriate for other reasons. For the rest, you might contact the Web site owner via e-mail or via telephone from contact information from the site. If there's no contact information listed, there's often a Webmaster e-mail address near the bottom of home pages. Sometimes a site's "advertise with us" link will provide the fastest response, but you won't be offering to pay for advertising.
A personal note to the Web site owner works best. Explain who you are and why you think the site's visitors will appreciate learning about your book.
Driving more sales to Amazon through its affiliates will further boost your sales rank and continue the positive feedback loop, with more people discovering your book, and adding more weight for your title in Amazon's recommendations and search results.