With AdWords, advertisers write short three-line text ads, then bid on keywords relevant to their ad. The ads appear alongside relevant search results or on content pages. For example, to advertise a book about tropical fish, you might bid on several different keywords and phrases--#aquarium#, #exotic fish#, #fishkeeping#, and #pet fish#. Depending on how popular those words and phrases are with other advertisers, you might have to pay a minimum of 10 cents, 30 cents, or several dollars for each click. The higher your bid, the higher your ad shows up on the relevant page.
Although most general-interest books can't be cost-effectively marketed using AdWords, the program can be effective for specialty publishers and sellers of certain high-margin products, such as:
Expensive books such as technical and professional manuals costing more than $75, where a built-in advertising budget of more than $15 per unit can be justified.
Publishers with a long line of complementary books and products. If customers spend a lifetime average of $100 or more on your products, acquiring new customers with AdWords might work.
Business consultants or professional speakers, whose books help establish their reputation and help attract clients, speaking engagements, or seminar attendees.
Learn more about Google's AdWords program at:
#www.Google.com/Adwords/ Learningcenter#
In 2007 Amazon launched a pay-per-click advertising network, Clickriver. The ads appear on Amazon's detail pages for books and other products. For more information, see: