Post question-and-answer content. # On your blog or Web site, summarize the best questions you receive from readers via e-mail, phone calls, letters or personal conversations. Publish them in a question-and-answer format. This provides interesting, valuable and easy-to-read content. Q&A content is simple to produce, especially if you're already producing the raw material by answering e-mails. When you post this content publicly, your entire audience benefits, instead of just one person (although you should omit personally identifying information where appropriate). Further, Q&As expand your audience because the format boosts your visibility with search engines. Many people searching the Web actually type questions into Google, such as "How to stop thumb-sucking." You can rewrite the questions for clarity, or even write the question yourself to help illustrate a point. You can use this same type of content to build an FAQ, or Frequently Asked Questions, page on your site.