Like profiles, "Amazon friends" is a little-known feature, but is gaining prominence as the company emphasizes community features. Designating someone your Amazon friend provides an easy way for you to track his or her community participation on Amazon. Depending on the privacy settings on both profiles, you can view each other's recent purchases, Wish Lists, upcoming birthdays, and e-mail address.
Adding someone as an Amazon friend can help you find people interested in networking or receiving a review copy of your book. To make an Amazon friend invitation, scroll about two-thirds of the way down your profile page, #www.Amazon.com/gp/pdp#.
You'll see a heading for #Amazon Friends & Interesting People# and a search box where you can input names or e-mail addresses. Clicking on the person's name or e-mail address allows you to send a message that will be forwarded by Amazon.
Amazon users have three options in responding to a friend invitation: