Have you ever wished you could submit a how-to essay to your local newspaper that demonstrates your expertise and helps publicize your book? You can accomplish much the same feat on Amazon by writing a _So You'd Like to ... _guide, which could be read by more people than a newspaper article.
Amazon's _ So You'd Like to ... _guides somewhat resemble Listmania, but are more like tutorials. They're time-consuming and require considerably more original writing than Listmanias, but are consulted often, especially in niche topics. A short excerpt from your book might serve as the basis of a guide.
For example, you could write a guide called "Beginner's Guide to Growing Organic Fruit." In the course of writing your guide, you can link to items from Amazon's garden section, general gardening reference books, and your title Organic Strawberries.
To include nonbook merchandise in your guide you'll need to look up the 10-digit ASIN (Amazon Standard Identification Number) that appears on the item's detail page under the heading #Product Details#.
To get started writing a guide, go to your Amazon profile at #www.Amazon.com/gp/pdp#. Near the bottom of the middle column, in the section labeled #More to Explore#, click on So You'd Like to ... Guides, then click on Create a guide. As you compose your guide, insert book ISBNs wherever you want to refer to a book in this format:
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You should use the characters "ASIN" even if you're using a book ISBN. Don't enter the book title, because Amazon will insert it automatically.
Guides must include at least three ISBNs or ASINs and may have a maximum of 50. The first three ISBNs/ASINs you mention in your guide will become featured items that appear at the top of your guide when it appears on Amazon's site.
Break up your guide into sections every few paragraphs by inserting a subheading like this:
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Before finishing, copy your text into a word processor and spell-check it. After you're finished writing and editing your guide, click on the # Publish# button.
Later you can add books or more content to your guides by editing them. From your Profile at #www.Amazon.com/gp/pdp#, click So You'd Like to ... Guides near the bottom of the middle column, then click the # Edit# button on the right of the guide you wish to change.