You can increase the odds of buyers finding your book by paying at least $750 a month to display it with a complementary book in Amazon's Buy X, Get Y program, known as BXGY. The primary benefit is your book's cover is prominently displayed on the detail page of a related book under the heading #Best Value#. Customers who buy both books get an additional 5 percent discount.
You'll pay more for a pairing with popular books. Amazon charges $1,000 a month for pairing with a book with a sales rank of 1 to 250, and $750 a month for pairing with slower-selling books.
An ideal BXGY campaign would pair your title with Amazon's No. 1 bestseller, so long as that bestseller appealed precisely to your audience. The stronger the Amazon Sales Rank of the paired title, the more people will see your promotion, and the more traffic will be redirected to your book's detail page. But if the paired title isn't relevant to your book, it won't work. Pairing your book with the latest installment of Harry Potter would bring a ton of exposure, but it wouldn't produce many sales, unless your book was aimed at the same readers.
You can find BXGY candidates by browsing Amazon's category bestseller lists and searching Amazon's book section for relevant keywords. Use the "Sort by" drop-down menu on the right to sift the books according to sales rank, publication date, and price. After browsing the search results, use Amazon's Search Inside the Book feature to get more information about the content of the titles. You can also browse for potential pairings at this Top Sellers link:
#www.Amazon.com/exec/obidos/ tg/new-for-you/#
#top-sellers/-/books#
Some publishers have tried pairing two of their own titles for BXGY, figuring it would boost sales of both books, but it doesn't. The main value of BXGY is sending readers to your book's detail page who might not find it otherwise. You can pair your title with only one other title at a time.
Publishers can participate in BXGY under Amazon's "small vendor" program if they have less than $1 million in annual sales on Amazon by applying at:
#www.Amazon.com/exec/obidos/ subst/misc/co-op/#
#small-vendor-faq.html#