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LibraryThing

www.LibraryThing.com# was launched in 2005 and instantly became the No. 1 social-networking site devoted to bibliophiles. Like other popular social networks, LibraryThing has grown purely on word of mouth, not advertising.

Like other social sites, part of the fun at LibraryThing is belonging to a big club that lets you display how eclectic and singular your taste is. Meanwhile there's the chance you'll meet a few one-in-a-million literary soulmates who are passionate about the same books as you.

Spending time on LibraryThing is addictive because of all the interesting connections that surface, especially with obscure books. Entering your copy of Harry Potter won't move the needle. But when you enter your copy of Environmental Kuznet Curves, things get interesting.

Members enter their book collection simply by punching in the ISBNs. Then members can compare their whole collection--or individual rarities--against the collections of others. Ever wonder who else in the world has read that oddball book you love? On LibraryThing you'll know.

LibraryThing also has a book recommendation system that founder Tim Spalding claims is more accurate than Amazon's, simply because its users pay more attention. On LibraryThing, members input the books they want to drive their recommendations, no matter when or where they acquired them. Books you've purchased as gifts easily corrupt Amazon recommendations, and most users don't input the books they've purchased elsewhere.

Further, Amazon recommends only current books available through wholesalers, the ones it can sell. Since LibraryThing isn't a bookseller, it's free to recommend out-of-print books. Finally, LibraryThing recommendations are filtered, drawn from the collections of other users like you, not the whole universe. Harry Potter isn't recommended to everyone.

Another difference is LibraryThing's anonymity. Unlike a bookselling site, which must identify users to collect payments, LibraryThing knows only a user's log-on name--unless that member posts more information and makes it public. This gives members the freedom to list books and provide other information they'd rather not be associated with publicly.

As an author, you can build a special page on LibraryThing to show members what's on your bookshelf. To become a LibraryThing author, you must have at least one book listed at Amazon or the Library of Congress, and you or another member must add the book to LibraryThing. Also, you must catalog at least 50 books on LibraryThing, and you'll need a public account that allows comments on your profile. Get more details by sending e-mail to #Abby@LibraryThing.com#.

Whether LibraryThing will generate the same kind of demand for niche books as commercial networks like Amazon is unclear. But the potential for such user-generated recommendations is huge. The bookselling network #www.AbeBooks.com#, which sells new and out-of-print books, bought 40 percent of LibraryThing in 2006. AbeBooks will use LibraryThing's data to provide book recommendations to customers.

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