MySpace is just one of a growing number of social-networking sites. Amazon is an investor in #www.43Things.com#, which was founded by some ex-Amazon employees. On 43Things, members list goals, things they want to accomplish, and assign tags to help put them in touch with like-minded members.
Google owns another of these sites, #www.Orkut.com#. Others are #www.Friendster.com#, # www.LinkedIn.com#, and #www.Tribe.net#.
This sector of the Internet is growing and changing at a terrific rate, and bears watching. It's entirely possible that MySpace won't continue its overwhelming domination of Internet social networking indefinitely. A more likely scenario is that niche networks will emerge, splintering audiences into smaller sites focused on narrower interests. Someday, an entrepreneur will launch the "MySpace" of science fiction, romance, chicklit, or something else. Be on the lookout for up-and-coming networks in your sphere of interest. Or perhaps you'll have an idea for launching a network yourself.