Building a Web site can be a lonely process, much like the early phases of writing a manuscript. Don't expect a big response in the first month or even the next six months. Often it takes an entire year for an author site or blog to gain momentum. But if you concentrate on producing a useful site with quality content, word will get around.
As you build your site, keep one general idea in mind: Unless you're already a superstar, don't make your Web site about you. Make it about the reader. Provide compelling content that solves problems, entertains, sparks curiosity, or inspires. Everything else will follow.
Resist the temptation to pack your site with fancy features like flashy graphics or voices or music that plays automatically. Usually these doodads have the opposite effect than what was intended--they make your site slow, irritating, noisy and hard to read.