Like most good author sites, this one has a clean, uncluttered design. Reading a Web site is made easier with the liberal use of white space.
Built to support the 2005 business bestseller, Freakonomics.com includes links to more information about the book, news stories covering topics in the book, and new articles by the book's co-authors. Free signed bookplates are offered to visitors who register their name and address. Free downloadable teaching guides are available for instructors who assign the book to college and high school students. And, of course, there are links to buy the book at online retailers.
This popular site helped build an audience for expanded editions in hardcover and paperback, and is piquing interest in a planned sequel, SuperFreakonomics.
This site is simple but well planned. For example, many folks misspell the book's title as Freakanomics. Realizing this, the publisher also reserved a domain for the misspelling, and those who type the wrong name into their Web browser are forwarded here.