Some authors outsource their Web project, paying a designer $500 or more to build what amounts to an online brochure. That's a big mistake, because static Web sites with little content don't draw the repeat traffic that will sell your book.
Although it may seem like a daunting technical challenge, building your own site is easier than ever, thanks to improved software tools. Every major Internet hosting company now offers a variety of design templates you can use to start quickly, without having to learn computer coding. You'll gain much more from your Web site if you're the one maintaining it.
Three basic options exist for those establishing their first author site: