The marketing literature for Bestseller Campaigns give plenty of references that seem to back up the promises. Dozens of earlier Bestseller Campaign books are listed as success stories. But a quick check of their actual sales on Amazon reveals that several of these books haven't been successful at all.
As shown in Figure 2.1, the sales charts for these books zigzag all over the place, a sure sign the book is going nowhere. Further, look at the sales ranks--they're a long, long way from No. 1. Obviously, these books are selling only a few copies a year on Amazon.
And these are the success stories? The flameouts must be spectacular.
On the other hand, look at the three bottom sales charts in Figure 2.1, the ones for books promoted with Web sites and blogs. Their sales ranks are much stronger, and the trend lines are flat, meaning steady sales. These books probably sell more copies each day on Amazon than the "Bestsellers" rack up in a whole year.